Chevrolet

Chevrolet's close ties to American contemporary music are unmatched by any other brand, automotive or non-automotive. Building on this rich tradition, Chevrolet will sponsor a series of upcoming events and promotions that reinforce the brand's standing as an American cultural icon.

"Musical artists have recorded more than 200 songs about Chevrolet," said Kim Kosak, Chevrolet general director for advertising and sales promotion. "Music and Chevrolet are linked in celebrating the freedom and creativity that is deeply engrained in the American character. Our marketing tie-ins with the music industry will take advantage of this natural synergy

For the third straight year, partnering with Rolling Stone magazine to produce a 2005 calendar that pairs both established and emerging musical artists with new and vintage Chevy cars and trucks. The calendar will be bound in more than 1.5 million subscriber and newsstand copies of the Oct. 27 Rolling Stone "Car Culture" issue, on newsstands Nov. 11. Among those who will be featured in the 2005 calendar are Big $ Rich, Brandy, Julie Roberts, Xzibit, Cherie, La Oreja de Van Gogh and Shirley Manson.

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